近两年，字节跳动几乎在所有内容形态中都引入了AI技术：汽水音乐让AI介入音乐创作流程，红果短剧借助AI生成漫剧内容，番茄小说则将AI引入网文写作。从新闻、音乐到小说与剧集，在字节的持续投入与推动下，AI正被系统性地用于内容的生产与分发。
在新闻事件领域，9月美国保守派活动人士查理·柯克在犹他谷大学一场活动中遭枪击身亡的消息成为全球第三大热搜，占据了各大媒体头条，引发大量搜索，并衍生出各类争议讨论。伊朗地缘政治局势、国际冲突等话题同样被频繁地搜索。此外，美国历史上持续时间最长的政府停摆和年初加利福尼亚州爆发的森林火灾也引发搜索热潮，凸显了这些事件在全球范围受到广泛关注。
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OpenAI launched the “Health” feature of ChatGPT to limited audiences in January, which it promotes as a way for users to “securely connect medical records and wellness apps” to generate health advice and responses. More than 40 million people reportedly ask ChatGPT for health-related advice every day.